CEO of supercute': Hello Kitty turns 50

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday -- and is still making millions for her Japanese creators.

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In this picture taken on September 6, 2024, Hello Kitty merchandise are displayed for sale at the Sanrio Smile Shop on its opening day at Universal Studios Hollywood in Universal City, California. Hello Kitty marks its 50th anniversary on November 1, adorning everything from handbags to rice cookers and raking in billions of dollars for her Japanese creators Sanrio. (Photo by Frederic J. BROWN / AFP) / To go with AFP story Japan-lifestyle-business-culture-Kitty, FOCUS by Katie Forster and Hiroshi Hiyama, with Paula Ramon in California

2024-10-30 14:11:21

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday -- and is still making millions for her Japanese creators.

The simple design of the character -- who is not a cat, but a little girl from London according to Sanrio, the company behind Kitty -- has mileage as a money-spinner for years to come, experts say.

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