MMPRC partners with Vogue France for tourism promotion

The Maldives Marketing and Public Relations Corporation (MMPRC) recently partnered with Vogue France to execute a month-long, comprehensive marketing campaign aimed at promoting the allure of the Maldives and attracting more visitors from the French market. The campaign, which ran from May 30, was a resounding success, intending to strengthen the Maldives brand presence in France and ultimately boost tourist arrivals to the country.

The collaboration with Vogue France proved to be a strategic move for MMPRC. Vogue France's prestigious status as an influential fashion news and trends magazine with a strong 90-year presence in the French market made it an ideal partner. The magazine's upscale and glamorous appeal seamlessly matched the perception of the Maldives among the French audience.