Maldives Marketing and Public Relations Corporation (MMPRC) concludes a unique three-month long campaign with Turkey's flagship carrier, Turkish Airlines.

Initiated in February 2022, the campaign launched under MMPRC's efforts to position Maldives as a top-of-the-mind destination in the Turkish market. In addition to this, the campaign aimed to increase brand awareness and destination presence in the market as well.

Under the campaign, 30-second promo videos showcasing the tourist products of the Maldives - resorts, guesthouses and other properties - were shown before the beginning of each in-flight movie available on Turkish Airlines flights.

The promo videos were aired across 44,800 Turkish Airlines flights, reaching an estimated total of 11.2 million views.