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MMPRC launches new campaign with Veepee targeting French market

Mohamed Rehan
16 June 2022, MVT 12:53
Promotional poster of the new destination marketing partnership -- Photo: MMPRC
Mohamed Rehan
16 June 2022, MVT 12:53

Maldives Marketing and Public Relations Corporation (MMPRC) launches a new destination marketing campaign in association with Veepee to boost tourism popularity in the French market.

According to the top tourism promoter of the Maldives, the new marketing campaign aimed at maintaining the island nation as a top-of-the-mind holiday destination, which commenced on June 13 will last for a duration of ten days.

During the joint campaign, MMPRC along with Veepee will promote various tourism products of the Maldives including tourist resorts and guesthouse properties along with other tourism avenues.

The marketing efforts will also train focus on highlighting the distinct and unique tourism experiences offered in the destination.

Under the campaign efforts, Maldives as a tourism destination will be promoted on Veepee's homepage which reportedly attracts over three million organic visitors.

Veepee will create a designated website promoting the island nation's tourism which will be accessible through the firm's official website.

In addition to this Veepee will mail destination information to a reported total of nine million visitors.

MMPRC confirms the campaign is part of its current marketing strategies to boost tourism popularity and maintaining destination momentum in the French market.

Veepee is a French based tourism-centric firm with the concept of flash sales, and is hailed as a leader in the Europe in flash sales business with a reported total of 24 million members.

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