Approval is only necessary if a post actively promotes a food product using phrases like "second to none" or comparisons to other products.
Ministry of Health has clarified what constitutes advertising under the Food Advertising Regulations issued on February 20, addressing concerns raised by small businesses and entrepreneurs in the food and beverage industry.
According to the regulations, any food advertisement requires prior approval through the "Dhirithi" portal, with violators facing a fine of MVR 10,000.
However, the ministry has stated that general posts about food availability, such as restaurant menus or virtual social media posts stating that a food item is available, do not require prior approval.
Approval is only necessary if a post actively promotes a food product using phrases like "second to none" or comparisons to other products.
Advertisement licenses are valid for three years, and any changes to an approved advertisement must be submitted as a new application.
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