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Coca-Cola launches campaign targeting English Premier League fans

Shahudha Mohamed
13 January 2019, MVT 11:45
Coca-cola mobile application launching event
Shahudha Mohamed
13 January 2019, MVT 11:45

Coca-Cola on Saturday introduced a special campaign for the Premier League to engage football fans in Maldives.

The company announced that seven couples will get a chance to win an all-expenses paid trip to England and watch a Premier League match live. Additionally, daily lucky draw winners will stand a chance to win a television set to experience Premier League matches at home.

Customers can take part in the promotion by purchasing the 300 ml, 500 ml and 1.25 litre bottles of Coca-Cola with a gold cap. Each bottle has a unique code under the cap, which the consumer can message to 2626.

The customer must present the winning cap to claim their prize.

“We are excited to bring this promotion to Maldives which has an innate passion for the sport of football. Coca-Cola has a longstanding connection with football and we want to further delight our consumers by rejoicing their experience with our association with one of the biggest football leagues in the world”, said the Region Marketing Manager of Coca-Cola South West Asia, Amarnath Dutta.

The promotion period begins on January 15 and lasts until February 28.

Coca-Cola has a strong association with football in Maldives with multiple on-air and on-ground campaigns over the last few years, starting from the FIFA 2014 World Cup in Brazil, Euro 2016 activations and FIFA 2018 World Cup promotions.

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