Dhiraagu selects winners of Pitch for Purpose programme

The inaugural edition of Pitch for Purpose marks the launch of what Dhiraagu described as an employee-led corporate social responsibility initiative designed to support positive social impact across communities in the Maldives.

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Dhiraagu staff involved in the employee-driven CSR initiative Pitch for Purpose programme.-- Photo: Dhiraagu

Mariyath Mohamed

2026-11-10 17:02:01

Dhiraagu has announced the winning initiatives from the inaugural edition of its employee-driven "Pitch for Purpose" programme, which aims to support community focused projects across the country. 

The programme provides a platform for employees to develop and present proposals addressing social and community needs.

According to Dhiraagu, the first edition attracted participation from employees across the company's various departments, with 20 teams registering and 15 project proposals submitted. 

Following a final pitching event, three initiatives were selected for implementation. 

The winning projects include:

  • EOC Ripple Effect - Baa Digital Inclusion and Content Creation, which focuses on digital inclusion and support for children with disabilities. 
  • Roadwise Community Team - Community Road Safety Initiative, aimed at raising awareness of road safety and promoting responsible road use.
  • Odyssey - The Living Canvas and Growth Squad, a project centred on mangrove conservation and environmental education. 

Dhiraagu said that the selected teams will remain involved in implementing their projects in communities over the coming months. 

The company stated that the programme is intended to encourage employees to take an active role in community development beyond their regular responsibilities, while also promoting collaboration and volunteerism within the organization. 

The inaugural edition of Pitch for Purpose marks the launch of what Dhiraagu described as an employee-led corporate social responsibility initiative designed to support positive social impact across communities in the Maldives.