Dhiraagu has sparked curiosity on social media with a short video featuring a mysterious door and the caption “Some doors open to something more”.

The post, tagged “Coming Soon”, offers no further details about what lies behind the door or what Dhiraagu is preparing to unveil.

The door has appeared at several locations, including Male’ Artificial Beach, the skatepark wall, Centro Mall in Hulhumale', Hulhumale' Central Park and the Maldives Expo venue. Similar installations have also been spotted on other islands.

The campaign appears to be building anticipation for an upcoming announcement, although Dhiraagu has yet to reveal what the door represents.

Dhiraagu has previously launched various campaigns to attract public attention and engage customers.

Dhiraagu is expected to reveal the mystery behind the door soon.