The Ministry of Tourism and Civil Aviation's "Maldives Visitor Survey 2025" has shown that 73 percent of tourists that came to Maldives were first-timers.

According to the statistics from the survey that was shared yesterday, 25 percent of the tourists had come to Maldives before. When they were asked to describe Maldives in one word, most tourists said either "beautiful" or "pretty".

The report publicized by the ministry was prepared by asking tourists their opinion of Maldives and their customs.

As per the report, Maldives being the most popular destination among tourists continues to be the case.

The survey highlighted that the main thing that catches the attention of tourists is Maldives' natural beauty. Tourists have described their experiences with words such as " beautiful", "jaw dropping", "pleasurable", "heavenly" and "peaceful". The report points out that this shows the trust tourists have in Maldives' white sandy beaches, clean lagoons and Maldives' hospitality. 

Even though three quarters of the tourists who traveled to Maldives were here on  their first time, every fourth tourist being someone who has already come to Maldives shows the satisfaction they have towards the services provided by the island nation.

As the report states, the joyful vacation spent by tourists results in an interest to visit Maldives repeatedly.

The survey reads that the main purposes tourists have to come to Maldives are to relax, for honeymoons or to experience the beauty of the beach. Even though many tourists preferred staying at resorts, the survey shows that popularity in guesthouses are on the rise among tourists who have the interest in experiencing island life.

The survey also shows that tourists were very satisfied with the places they stayed in, the hospitality, safety, cleanliness and Maldives' natural beauty.

The report goes on to state that Maldives is a destination that tourists would recommend to family and friends.

The "Maldives Visitor Survey" is an important piece of research conducted to find out the tourists' interests, how satisfied they were and the direction tourism is taking. Because of this, policy-makers and leaders in tourism receive the vital information they need to expand services and advertise Maldives.