Eye Care has partnered with MOMS Aid for this year’s annual Ramadan Aid campaign, donating “care baskets” with essential food items to support families in need.

In a statement, the company said the baskets are intended to help families observe Ramadan with ease and dignity.

Eye Care’s marketing manager, Naifa Jihad, said Ramadan is a month of compassion, generosity and kindness, adding that the company was pleased to take part in the campaign and support vulnerable households.

She said the initiative aims to ease the burden on struggling families and strengthen social solidarity by assisting those most in need.

The Ramadan Aid campaign seeks to provide relief to families facing hardship. MOMS Aid plans to assist 300 families during the holy month this year.

According to the organisation, beneficiaries are selected following a strict verification process to ensure assistance reaches the most deserving recipients.