Visit Maldives Corporation launches super yacht campaign

Visit Maldives Corporation (VMC) has decided to launch a super yacht campaign.

The campaign aims to promote the Maldives as a luxury yacht destination and invite visitors to experience the country on private and chartered yachts.

The campaign is planned to run until December. It will showcase the clean sea, beautiful sandy beaches, rich lagoons, and vibrant marine life.

Visit Maldives Managing Director Ibrahim Shiuree said the campaign will highlight the Maldives as a super yacht destination.

“The aim is to make the Maldives a destination for affluent yachtsmen by participating in world-class yachting events, meeting with leading players in the sector, and advertising the Maldives in this previously under-recognized market,” he said.

Visit Maldives said the new campaign will further support its efforts to promote the Maldives among high-net-worth tourists.