Maldives Marketing and Public Relations Corporation (MMPRC), on Sunday, launched two marketing campaigns to increase destination presence in the market and to drive tourist arrivals from the Middle East.
As part of the campaign, held under the tagline ‘Rediscover Maldives’, MMPRC launched a two-month joint campaign with Dnata Travel and two-week campaign with Emirates Woman.
According to the company, the campaign with United Arab Emirates (UAE)'s longest standing travel provider, Dnata, will feature various initiatives to boost public relation through the inception of a dedicated Maldives page on Dnata's website.
MMPRC's venture with Emirates Woman, the leading women’s fashion and lifestyle brand in the region, will see multiple articles advertising Maldives for residents of the United Arab Emirates on its website. In total, Emirates Woman's newsletter and social media platforms boasts a cumulative reach of 450,000 website views and 243,000 social media followers.
"With the Middle East being one of the leading markets in terms of arrivals to the Maldives, MMPRC continues in its efforts in popularizing the destination within the region", said the company.
As with numerous countries around the world, in the wake of the ongoing COVID-19 pandemic, Maldives closed its air and sea borders to tourist arrivals from March 27 to July 15.
The restrictions on international travel left Maldives' heavily tourism reliant economy in an extremely vulnerable state. In mid-April, the World Bank projected that Maldives would be the worst-hit economy in the South Asian region due to the pandemic.