The Edition


Ooredoo launches "Visit Maldives Now" destination campaign

Mariyam Malsa
11 September 2020, MVT 09:16
Tourists arriving in Maldives following the reopening of borders. PHOTO: LUCAS JALEEL/TWITTER
Mariyam Malsa
11 September 2020, MVT 09:16

Ooredoo Maldives, on Thursday, launched 'Visit Maldives Now', a destination marketing campaign designed to reach an international network of over 117 million people across 10 countries.

The campaign was initiated in cooperation with Maldives Marketing and Public Relations Corporation (MMPRC), the Ministry of Tourism and Orca Media Group.

Promotional content will be shared on Ooredoo's social media channels as well as various other partnered media platforms from around the world. As part of the campaign, travelers can also win hotel stays or gifts by interacting with and sharing these posts.

"Across the globe, Ooredoo continues to utilize its strengths and resources to benefit the communities within which we exist. The impact of the global pandemic on the local tourism sector has been felt by families across the nation, and we are honored to join countrywide efforts to restore the tourism industry in the Maldives and thus the livelihood of many, with an exciting destination marketing campaign that will promote this beautiful country across our global network", said Managing Director and CEO of Ooredoo Maldives Najib Khan.

Intended to kick start Maldives' tourism sector, the campaign is scheduled to continue from September 2020 to early 2021.

"We are pleased to be a part of the Ooredoo Maldives destination marketing campaign 'Visit Maldives Now'. The success of this exciting campaign will further strengthen visibility of Maldives on the map and promote our beautiful country worldwide, enticing tourists to visit amidst the reopening of borders. Our country is a "safe haven" for tourists, with a lot of stringent measures in place to ensure the safety of everyone", said MMPRC Managing Director Thoyyib Mohamed.

Amid the unprecedented circumstances created by the COVID-19 pandemic, MMPRC has started to shift its marketing activities to digital platforms in an effort to adapt and enhance the efficiency of destination marketing.

The Maldivian government reopened the country's borders to international passengers on July 15, 2020.