Celebrities from South Korea visited Maldives to partake in promotional events for the Maldivian tourism industry.
The events were organised by Maldives Marketing and Public Relations Corporation (MMPRC) in collaboration with Singapore Airlines to market Maldives as a tourist destination in South Korea.
Some of the celebrities who visited include Nichkhun and Chanseong from JYP Group, 2PM and actor Keonjoo Jeong who was also on famous Korean show 'Summer Night Talk Show'.
JYP is amongst one of the three leading companies in S. Korea's entertainment industry.
During their visit, the celebrities stayed at Equator Village in Addu City in addition to Shangri-La's Villingili Resort and Spa.
Various videos created during their stay were uploaded to social media, reaching a wide audience.
Upon their return to S. Korea, the celebrity influencers held an event by the name of 'Midsummer Night Travel Talk Concert' where the celebrities' Maldivian experience was relayed to attendees from S. Korea's tourism and hospitality industry.
According to MMPRC, South Korea is an important market for Maldivian tourism. Over 19,000 tourists visited Maldives from S. Korea within this year alone, seeing an increase of eight percent compared to the same period of 2018.
During 2018, a total of 34,400 South Korean tourists arrived in Maldives.