The World Travel Market (WTM), the world's largest tourism fair, kicked off in London yesterday with 181 participants from 93 Maldivian companies.
MMPRC said the Maldivian delegation was led by its Managing Director Thoyyib Mohamed.
The fair, which will continue till tomorrow, will have an opportunity to meet, discuss and strengthen trade ties with stakeholders from the tourism sector. The participants will coordinate with various foreign travel agencies and hold B2B meetings.
This time, a 500-square-foot double-decker stand has been erected at the fair to promote the country. The stand has 90 counters of exhibitors and 51 B2B meeting tables.
This year's WTM Fair is dedicated to the nation’s commitment towards sustainable development of tourism in the Maldives. During the fair, a special presentation will be held by Maldives Sirru Fenfushi and Sheraton Maldives Fullmoon Resort and Spa on coral plantation. Participants can have their names on the replica of a coral frame.
The UK has been included as the fourth-highest number of tourist arrivals to the Maldives this year. More than 100 thousand tourists have arrived from the country. This accounts for 7.9 per cent of the total tourist arrivals to the Maldives.
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