Saudi Arabia will employ French expertise to set up a national opera and orchestra, under an agreement signed Monday during a visit to Paris by the kingdom's modernising Crown Prince Mohammed bin Salman.
The deal will see the Paris Opera company help the ultra-conservative Islamic nation produce its own classical music and shows, a further sign of Prince Mohammed's desire to change the image of his homeland.
He has already announced the lifting of a ban on women driving, the re-opening of cinemas for the first time in over three decades and new mixed-gender concerts, despite opposition from religious hardliners.
The kingdom also revealed Monday that it would enter short films at the Cannes cinema festival for the first time and send an official delegation to the celebration of often edgy and subversive silver-screen art on the Riviera this May.
"I cannot think of a better partner for culture and art than France," Saudi Culture Minister Awwad Alawwad told AFP.
Prince Mohammed, 32, was hosted by President Emmanuel Macron for a three-hour dinner at Paris's Louvre museum Sunday night after flying in on his first trip to France as heir to the Saudi throne.
Macron also tweeted a picture of the pair at the Louvre looking at the 19th-century masterpiece Liberty Leading The People by revolutionary painter Eugene Delacroix, which shows Liberty as a bare-breasted woman.
"The discussions were friendly, which allowed the two men to establish a personal relationship," Macron's office said.
The two leaders will now work on a "strategic document" involving a series of contracts to be signed by Macron during a visit to Saudi Arabia later this year, his office said.
Macron, 40, faces a diplomatic tightrope with the prince as he seeks to bolster his ties with the world's top oil exporter while also managing relations with Saudi Arabia's arch-rival Iran.
He will host the prince for a gala dinner at the Elysee Palace on Tuesday.
- Hollywood and Cannes -
Prince Mohammed's visit is part of a global tour that has already seen him travel to the United States, Britain and Egypt as he seeks to project a more moderate vision of his country which is often associated in the West with exporting jihadist ideology.
Saudi and French aides stressed before the trip that cultural ties, as well as new business opportunities, would be at the heart of two days of talks between government and private-sector figures from both countries.
In February, Saudi Arabia's General Entertainment Authority (GEA) announced it would stage more than 5,000 festivals and concerts in 2018, double the number last year, and pump $64 billion in the sector in the coming decade.
The announcement about the Cannes film festival came after Prince Mohammed dined last week in Hollywood with media mogul Rupert Murdoch, along with film studio bosses and famed American actors including Morgan Freeman.
- Abuses and bombing -
Amid the flurry of announcements in France, campaigners mobilised to keep attention focused on French weapons exports to Saudi Arabia and rights abuses in the country.
The kingdom is the lead partner in a coalition of countries bombing and blockading Yemen, where a combination of fighting, disease and food shortages has led it to be dubbed the world's worst humanitarian crisis by the UN.
"France is potentially an accomplice to serious violations of humanitarian laws by selling weapons and military equipment to Saudi Arabia," said Aurelie Perrier from Amnesty International at a protest near the Eiffel Tower.
But government spokesman Benjamin Griveaux insisted there was a "clear interest for French industry" in continuing arms exports to Riyadh.
"It's an important part of our diplomacy," he said, while adding: "That doesn't mean turning a blind eye."
Three out of four French people believe it is "unacceptable" for France, one of the world's biggest arms exporters, to continue selling weapons to Saudi Arabia, according to a YouGov poll.
- Underlying tensions -
Ahead of the trip to France, Saudi officials suggested relations were strong between Macron and the crown prince, both young leaders with reformist agendas.
But the visit follows a period of underlying tensions.
Macron waded into a regional crisis last November when Lebanon's Prime Minister Saad Hariri tendered his resignation on live television from Riyadh, apparently under pressure from Prince Mohammed.
Macron invited Hariri to Paris for talks and he later rescinded his resignation, a development that analysts say exposed the limits of the prince's authority.
Macron has also announced plans to be the first French president to visit Iran since 1976, as he seeks to build relations with the two competing regional powers in the Middle East.
Paris, France | AFP