Maldives Marketing and Public Relations Corporation (MMPRC), on Tuesday, welcomed the Dubai-based influencer duo Sherif Fayed and Becky Jefferies, to promote Maldives as a tourist destination for the Middle Eastern market.
As part of MMPRC's ongoing campaign 'Rediscover Maldives, the sunny side of life', this marks Maldives' second 'familiarization trip' after reopening its border amid the COVID-19 pandemic.
The two, who hold a combined follower base of 1.6 million, will be hosted by both PULLMAN Maldives Maamutaa and Hard Rock Hotel for five nights in the island nation.
Intended to strengthen Maldives' market presence in the tourism sector and attract more tourists, the trip aims to increase destination awareness, promote confidence, emphasize COVID-19 recovery strategies implemented by the Maldivian tourism industry and familiarise visitors with new norms of travelling.
Moreover, MMPRC has launched a two-month joint campaign with Dnata Travel and a two-week campaign with Emirates Woman.
According to the company, the campaign with United Arab Emirates (UAE)'s longest standing travel provider, Dnata, will feature various initiatives to boost public relation through the inception of a dedicated Maldives page on Dnata's website.
MMPRC's venture with Emirates Woman, the leading women’s fashion and lifestyle brand in the region, will see multiple articles advertising Maldives for residents of the United Arab Emirates on its website. In total, Emirates Woman's newsletter and social media platforms boast a cumulative reach of 450,000 website views and 243,000 social media followers.