Maldives Marketing and Public Relations Corporation (MMPRC) launches a new destination marketing campaign with Almosafer; a Middle Eastern travel service.
The agreement between MMMPRC and Seera Group, the parent firm of Almosafer aims to promote the Maldives as a tourism safe haven for travelers from Saudi Arabia and the Middle Eastern markets.
Moreover, the campaign will attempt to maintain the destination presence and improve traveler engagements of the region by sharing the latest travel information and guidelines with potential travelers.
MMPRC estimates that the campaign activities will make five million impressions.
Under the campaign, Seera Group's Almosafer will disseminate informative and creative content, as well as organic posts and stories on popular social media platforms like Instagram, Twitter, and Snapchat.
The campaign will run for two weeks, from 25th February to 11th March 2022.
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