The Edition


Maldives to take part in virtual ILTM World Tour 2020

Ahmed Aiham
18 November 2020, MVT 08:48
An aerial view of Holiday Inn Resort Kandooma Maldives. PHOTO: HOLIDAY INN KANDOOMA
Ahmed Aiham
18 November 2020, MVT 08:48

Visit Maldives, on Tuesday, announced its decision to participate in the virtually held ILTM World Tour 2020,

The one-off digital event will take place for three days a week for three weeks across three global regions.

Visit Maldives will be focusing on these specific regions on these specific dates:

- Asia Pacific (including Oceania): November 17, 18,19 - Europe, the Middle East and Africa: November 23, 24, 25 - Americas (North and South): December, 1, 2, 3

Along with Visit Maldives, representatives from Conrad Maldives Rangali Island and Villa Hotels and Resorts are scheduled to take part in one-to-one meetings with travel advisors, consultants and designers representing each region’s wealthiest travellers.

Emphasizing Maldives as a safe haven for all travellers aided by the geographical formation of the island nation, Visit Maldives will incorporate a strategy to market safety standards set in place to ensure Maldives is one of the safer destinations for travel.

"We have created this one-off event to design a truly global business opportunity for all our ILTM suppliers and buyers and planned it so that we respect all time zones" said Portfolio Director Alison Gilmore on the World Tour's creation.

“We know that the unprecedented events of 2020 have meant the luxury travel industry has had to adapt their business strategies. With target markets shifting as some borders remain closed, we want the objective of the ILTM World Tour to offer a global proposition to open up opportunities..."

Visit Maldives is currently conducting several marketing activities worldwide to ensure the continued popularity of Maldives as a tourist destination. These activities include global campaigns with CNN, DNATA campaign in Middle East, outdoor campaigns in UK and South Korea, a social media campaign with Marco Polo in Germany, campaigns with Travel Weekly in UK, campaign with WeddingSutra in India, campaign with OTA in France and an online campaign with Travelata, Sletat and Squiz in Russia.

Further to this, Maldives has been a hotspot for several influencers and celebrities from all over the world since the reopening. Demi Rose, Katie Price and Natalie are among the ones who have travelled to the sunny side of life from the UK and they have featured the island nation and its tourist properties in a number of their social media posts. Visit Maldives anticipates that there will be more such travellers in the future.

Maldives reopened its borders to international passengers on July 15, after nearly four months since the state halted issuing on-arrival visas on March 27. Guesthouses were permitted to resume operations and kick start local tourism on October 15.