Maldives was one of the first countries to open borders for international travellers last year amidst the pandemic. In 2021 they will be the Official Island Travel Partner for the upcoming ITB China, set to take place from 24 – 26 November as a physical event in Shanghai, with a virtual extension from early November until the end of December.
The independent island nation in the northern Indian Ocean will participate in China’s B2B travel trade show with its own Maldives pavilion to showcase its tropical islands and discuss business prospects with Chinese buyers to increase bookings and arrivals from China to the Maldives once travel restrictions are lifted.
Recovering well from the pandemic Following the implementation of strict policies and measures for the safety of visitors, the Maldives opened their borders in mid-July 2020 and since then the arrival figures have been promising. By the end of 2020 they were able to achieve 33% of the total arrivals achieved in 2019. During the first six months of 2021, they have achieved 62% year on year, in comparison to arrivals in the same period of 2019.
China, one of Maldives’ top markets prior to pandemic ITB China, is China's leading travel trade show and Maldives will be promoted as a preferred destination at this prestigious event. ITB China provides Maldives businesses with a perfect opportunity to meet travel trade partners from China and beyond, to re-familiarize them with its unique products and experiences.
Wide array of options for tourists There are customized packages in resorts, hotels, guesthouses and liveaboards for either high end or budget travellers. Since the island nation introduced the guesthouse concept in 2010, there is a positive trend in non-luxury travellers visiting Maldives on a budget.