Dhiraagu has signed up as the digital partner for the 'Hiyala Weekend Market', a joint venture between Business Centre Corporation (BCC) and the Ministry of Economic Development and Trade.
Dhiraagu has signed up as the digital partner for the 'Hiyala Weekend Market', a joint venture between Business Centre Corporation (BCC) and the Ministry of Economic Development and Trade.
The market is located at the Container Park in Hulhumalé Phase 1 from 4 pm to 11 pm every week from Thursday to Friday. Dhiraagu said the Hiyala Weekend Market, 'Powered by Dhiraagu', is a platform to empower women entrepreneurs to showcase and sell their products.
Every week, 18 women entrepreneurs are allowed by the BCC to sell their products in the market. The BCC has made arrangements for filing nominations and waitlisting of those who wish to participate in the market.
Naya Shareef, Brand and Events Manager at Dhiraagu, expressed that the market provides a platform for female entrepreneurs to grow their diverse businesses. Women's empowerment stands as a key focus within Dhiraagu's CSR program, and the company is delighted to be a digital partner for such an event.
Mohamed Jaushan, Director Commercial, BCC, said, "We hope to work with Dhiraagu to make the platform accessible to more women entrepreneurs and make their products more accessible to the public.”
Dhiraagu has been contributing as a digital partner in similar initiatives.
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