Maldives Marketing and Public Relations Corporation (MMPRC) initiates a new marketing campaign with Italy's renowned sustainability lifestyle magazine; Green Me.
The campaign, according to MMPRC, aims to "re-establish the Maldives as a close-to-heart destination for the Italian market and to create awareness on sustainability practices and initiatives" in the Maldivian tourism scene.
The new campaign focusing on the sustainability practices of Maldivian tourism properties, will run from July until September 2022.
Established in 2009, Green Me is considered as one of the leading online magazines on sustainable lifestyle in Italy.
The brand spread ideas and promote lifestyles that are attuned to nature, and reportedly attracts 10 million users and 70 thousand users subscribe to the monthly newsletter.
Interest in sustainability is a rapidly rising trend among Italian travelers, due to which MMPRC aims to capitalize and explore all possible avenues available in the market.