"Beyond the Equator" envisions the beauty of Addu City

The equator is the line that separates the north and south poles of the Earth, and the Maldives is one of the few countries that lies directly on it. The equator cuts across the Addu Sea, between Huvadhoo and Addu, making Addu a very special atoll in the Maldives. Its natural ecosystem is uniquely diverse compared to other atolls.

In an effort to establish Addu City as a globally recognized tourism destination, Addu City Council has partnered with Creative Crew, a local branding agency. They have collaborated with Encrea Studio, another company involved in the project, to successfully develop and launch Addu's tourism brand, "Addu: Beyond the Equator."