Sportswear brand PUMA has opened its first store in Republic of Maldives, entering the market to cater to the growing community of footballers and futsal players and surging inbound tourism with its array of products.
The launch comes in time with the Maldives celebrating its Golden Year of Tourism.
Located in Majeedhee magu, the two-storied store provides an immersive PUMA brand space and is set to be the one-stop destination for sports and style enthusiasts. Offering consumers with a unique shopping experience and elevated product showcase, the store gives men, women and kids access to a wide collection of footwear, apparel and accessories for their sports and lifestyle requirements.
Talking about the launch of the first store in Maldives, Atul Bajaj, Sales and Operations Executive Director (PUMA India), said, “Maldives is coming up strongly as a holiday destination for travelers from across the globe, especially post-pandemic. The country is also home to a rapidly growing community of football and futsal players making it a nation with a real passion for sports. We aim to promote the growth of sports and fitness culture with our unmatched range of apparel, footwear and accessories. We are excited to expand our presence in this country.”
PUMA has partnered with Maldives based sports & lifestyle marketplace Sonee Sports to launch the brand in the country. Under this partnership, the brand will expand its offline retail presence and explore ecommerce, sports clubs and other distribution channels in the new market.
Commenting on the partnership, Ahmed Kaleem, Managing Director of Sonee Sports said, “At Sonee Sports, we aim to continuously present our customers with bigger and better brands. We are pleased to introduce PUMA, one of the leading and fastest growing sports brands in the world. As our focus remains on improving the lives of sportsmen and fitness enthusiasts on and off the field, we are confident that PUMA fits like a glove.”
Atul Bajaj added, “In Sonee Sports, we have found an experienced partner who has a strong background of driving sports and lifestyle business in Male'. We look forward to closely working with sports associations and clubs to provide access to right sporting gear in the country.”
With this, Maldives becomes the latest market to join PUMA India’s syndicate which includes 19 other countries including Singapore, Indonesia, Malaysia, Thailand, Vietnam and the Philippines.
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