SIMDI Resu - one of the country's leading resortware supplier outlets - has begun displaying products from the brand MONIN, a French company producing numerous flavors of syrups and fruit mixes.
The authorized Maldivian distributor of the brand MONIN, SIMDI Beverages has previously been merchandising MONIN products to resorts and restaurants through their app.
According to SIMDI, the introduction of MONIN’s product on the shelf of their supply store, SIMDI Resu, was a result of the increased demand within their market. He clarified that this was due to locals purchasing the product for home use following the popularity of the product within the local market.
SIMDI says with Ramadan fast approaching, their product will be seeing a higher demand within the locals during that period. SIMDI also points out that the availability of MONIN products in their store is another opportunity for customers to experiment and experience the numerous flavors of the brand.
SIMDI Resu has held special activities in celebration of the introduction of MONIN products at their store. Both their staff and customers engaged in these activities. These activities also provided the chance to try out various products of the brand.
MONIN Brand Ambassador, Varun Thapa noted that the demand for their products within Maldives had increased over the last few years.
“In collaboration with SIMDI group, we introduced this product targeting resorts. Now, this product is used widely by nearly all five star resorts within Maldives. Moreover, large restaurants and hotels in Male’ are also using our product. Locals are also ordering this product for use at home," he said.
There are 50 syrup flavors, 17 fruit mixes, 3 frappe powders and 2 types of chocolate sauces of MONIN brand available at SIMDI.
In addition to introducing MONIN products to SIMDI Resu for the fasting month, their home appliances are also being marketed at special discounts at the moment. This is an opportunity provided for customers to purchase products from the Electrolux’s brand distributed by SIMDI at a good price in preparation of Ramadan prior to the Roadha promotion sales.
SIMDI Resu is open every day from morning 0800 hrs to 2200 hrs at night except Fridays. On Fridays, the store opens from 1600 hrs to 2300 hrs.
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