Vietnam's young coffee entrepreneurs brew up a revolution

Traditionally taken black, sometimes with condensed milk, or even egg, coffee has long been an integral part of Vietnamese culture.

Featured Image

This photo taken on August 21, 2024 shows coffee house owner Nguyen Thi Hue making a drink during an interview at her cafe in Hanoi. Traditionally taken black, sometimes with condensed milk, salt or even egg, coffee has long been an integral part of Vietnamese culture. But running a cafe is not a career that many of Vietnam's growing group of ambitious middle-class parents would choose for their children. (Photo by Nhac NGUYEN / AFP) /

2024-10-06 09:10:07

Ditching a lucrative career in finance, Vu Dinh Tu opened a coffee shop without telling his parents and joined a wave of young Vietnamese entrepreneurs using espressos to challenge family expectations around work.

Traditionally taken black, sometimes with condensed milk, or even egg, coffee has long been an integral part of Vietnamese culture.

This article is in our Archive

Login to read for free! Register to create an account