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PR agencies in six nations to promote Maldives tourism

Fathmath Shaahunaz
29 June 2016, MVT 12:01
MMPRC officials greet the 500,000th visitor to Maldives this year. MMPRC FILE PHOTO
Fathmath Shaahunaz
29 June 2016, MVT 12:01

Maldives’ main tourism promotion body has designated Public Relations agencies in six nations to promote the archipelago’s image and boost tourist arrivals.

In a statement, Maldives Marketing and Public Relations Corporation (MMPRC) disclosed that PR agencies have been selected in China, Germany, UK, France, India and South Korea. The agencies will promote the Maldives’ tourism for one year beginning July 1.

The designated PR agencies are:

China – Travel Link Marketing

Germany – Kaus Media Services

UK – MEC UK

France – Interface Tourism

India – Think Strawberries Luxury Travel Marketing

South Korea – S Marketing and Communication

MMPRC explained that the PR agencies were designated in a move to improve the Maldives’ image in the established countries and entice more tourists to visit the archipelago.

Statistics show that highest number of tourists hail from China, while Germany, UK and France are the top European markets for the Maldives’ tourism sector.

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