The Edition


Maldives takes part in virtual Outbound Travel Roadshow India

Ahmed Aiham
22 October 2020, MVT 20:08
Maldives' stall at FITUR International Tourism Fair in Madrid, Spain. PHOTO: MMPRC
Ahmed Aiham
22 October 2020, MVT 20:08

Maldives Marketing and Public Relations Corporation (MMPRC), on Wednesday, participated in the virtually held Outbound Travel Roadshow held in India.

The one-day virtual event provided industry partners to meet B2B buyers from India and the global market through pre-fixed appointments.

The roadshow also provided an opportunity for each participating company to meet the audience in a one-on-one setting, as well as a virtual room to meet buyers collectively.

MMPRC recently commenced activities to increase arrivals from the Indian market and regain its destination presence.

To facilitate this, MMPRC launched two notable campaigns and participated in SATTE GenX virtual exhibition.

According to MMRCP, the first campaign involves India’s number one wedding network, Wedding Sutra, which is home to one of the largest wedding audiences in India.

In addition to reaching a large audience through the Wedding Sutra’s social media presence, MMPRC notes that the six-month long campaign will further heighten significant awareness among the growing market of Wedding and Honeymoon segments in India.

The Air Bubble initiative which commenced on August 25 enabled a regular path with weekly flights between India and Maldives, which, MMPRC noted, will aid in the “much-anticipated increase in tourist arrivals from the Indian market”.

Based on the arrival figures of 2019, India is ranked in the 2nd position of the highest performing markets to the Maldives.

Maldives reopened its borders to international passengers on July 15, after nearly four months since the state halted issuing on-arrival visas on March 27. Guesthouses were permitted to resume operations and kick start local tourism on October 15.