Maldives Marketing and Public Relations Corporation (MMPRC) is representing The Maldives at MILT Congress 2022, in India.
Hosting at the JW Marriott Mumbai, Juhu from July 13 until 14, the MICE India & Luxury Travel (MILT) Congress is hailed as one of the largest MICE related tourism events in the country.
Reporting about the event, MMPRC stated that the MILT Congress attracts MICE and luxury travel buyers, and provides the perfect "opportunity for potential destinations and tourism service providers to market their products to India's USD93 billion outbound business travel market" and the USD45 billion outbound tourism market.
In recent years, the MILT Congress has gained a powerful reputation for being the most ample atmosphere that brings carefully vetted Indian MICE buyers and international suppliers.
Some of the prolific attendees to the event include corporate travel decision makers, potential investors in hospitality field and top outbound travel agencies and luxury buyers, including film production houses and destination wedding planners.
MMPRC's participation in the event aims to achieve two of its prominent marketing strategies; one to boost the island nation's most recent destination marketing endeavor "Redefining MICE" and maintaining the destination and brand popularity in affluent Indian markets.
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