The Chief Executive Officer of Maldives Marketing and Public Relations Corporation (MMPRC) Mr. Thoyyib Mohamed joins the high-level panel discussion at the Pacific Asia Travel Association (PATA) Destination Marketing Forum 2022.
The forum kicked off on August 4, Thursday of last week in Songkhla, Thailand. The event invited high-level executives in global destination travel, including the Thailand Minister of Tourism and Sports Mr. Phiphat Ratchakitprakarn along with the Senior Vice President of MICE Capability and Innovation of the Thailand Convention and Exhibition Bureau (TCEB) Ms Supawan Teerarat.
Other prominent members of the panel included Ms. Nicola Eliot, the Vice President of BBC StoryWorks, Ms. Montakarn Suvanatap Kittipaisalsilp the Program Office for Culture at UNESCO Thailand, Ms. Naomi Mano, the President of Japan MICE Association and President and CEO of Luxurique Inc.
The high-level delegates joined discussions on marketing and managing tourism growth in lesser-known destinations under the theme of "Building Back Sustainably through Cultural Heritage and Community-based Tourism."
Mr. Thoyyib attended the panel on the invitation from PATA, as one of the expert speakers on "Destination Marketing in the Age of Covid-19".
During discussions, he highlighted how MMPRC handled the Covid-19 crisis, and other successful initiatives by the tourism promoter to counter the economic impact.
Maldives received "Safe Travels" stamp on September 18, 2020 by the World Travel Tourism Council while the pandemic was instense.
MMPRC helmed a fully digital campaign "Maldives; The Sun Will Shine Again" watched by over 850,000 people across the world, another talking point of Mr. Thoyyib while emphasizing on the tourism promoter's efforts through the pandemic.
"During the past year, our focus has been on working together to tackle the challenges faced by Covid-19. And our tourism sector has been extremely successful," he commented.
"We dropped to half a million tourists in 2020 but this figure jumped to over 1.3 million in 2021. We nearing the 1 millionth tourist mark in 2022 already, and I am proud to announce that the Maldives is now closing in on pre-pandemic arrival figures," Thoyyib added.