Maldives Marketing and Public Relations Corporation (MMPRC). on Saturday, announced the start of its targeted advertising campaign on the VOOT Platform - an Over-the-Top (OTT) video streaming platform in India.
As part of MMPRC's ongoing campaign 'Rediscover Maldives, the sunny side of life', the roughly month-long campaign is targeted towards audiences from Delhi, Mumbai, Hyderabad, Chennai, Cochin and Ahmedabad, to increase arrivals from the Indian market and regain its destination presence.