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Disney to close 60 North American stores in 2021

04 March 2021, MVT 14:55
(FILES) In this file photo taken on November 30, 2020 people wait in line to enter a Disney Store at the Citadel Outlets in Los Angeles, California. - Disney announced on March 3, 2021 that it will close at least 60 of its North American stores this year in order to focus on its online sales activities. The closures are only a first step, with the world's number one entertainment company emphasizing in a statement that it intends to "significantly reduce its brick-and-mortar footprint" in order to focus on e-commerce. (Photo by Frederic J. BROWN / AFP)
04 March 2021, MVT 14:55

Disney announced Wednesday that it will close at least 60 of its North American stores this year in order to focus on its online sales activities.

The closures are only a first step, with the world's number one entertainment company emphasizing in a statement that it intends to "significantly reduce its brick-and-mortar footprint" in order to focus on e-commerce.

"While consumer behavior has shifted toward online shopping, the global pandemic has changed what consumers expect from a retailer," said Stephanie Young, Disney's head of consumer products, games and publishing, in the statement.

Disney hopes next year to develop its "shopDisney" sales platform, and expand its integration with mobile apps dedicated to its theme parks and with its social media presence

The changes will be accompanied by the creation of new products of different Disney-owned brands, such as adult clothing, "streetwear," home goods and collectible items, the statement said.

Disney did not specify which store locations will close, nor how many jobs will be cut due to the closures.

There are about 300 Disney stores worldwide.

Los Angeles, United States | AFP

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