Maldives Marketing and Public Relations Corporation (MMPRC) has begun a webinar series for the Eastern European travel trade titled "Connect with Maldives".
A total of two webinars will be conducted as part of the series, targeting Hungary, Czech Republic, Slovakia, Poland, Romania and Bulgaria.
The first of these webinars was held for Czech Republic, Slovakia, Hungary and Poland travel trades on Wednesday, November 22.
The second webinar will be held on December 13, and is aimed for Romanian and Bulgarian travel trades.
The purpose of these webinars, MMPRC reports, is to "update the Eastern European travel trade with the latest information and travel guidelines from the destination".
This is the first webinar series conducted in 2022 targeting Eastern European to strengthen the Maldives' tourism brand. The first sessions was joined by two industry partners and over 70 travel trade professionals from the Eastern European region.
Eastern European markets are among top source markets to the Maldives this year. As of September 2022, Maldives welcomed 60,115 arrivals from the Eastern European region. A total of 1.3 million travelers have entered the country this year thus far.