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W Maldives collabs with PUMA for "Fuel Happening"

Mohamed Rehan
15 March 2022, MVT 23:08
Promotional picture of the Fuel Happening campaign -- Photo: Visit Maldives
Mohamed Rehan
15 March 2022, MVT 23:08

W Maldives partners up with global sports brand PUMA for a new health and wellness campaign.

The collaboration that will run from 18th to 20th March 2022, will promote W Maldives' "Fuel Your Escape" and PUMA's global "She Moves Us" campaigns.

W Maldives' Fuel campaign invites guests to "detox, retox, and repeat" - a sophisticated fitness package that will reportedly include sunrise and sunset yoga, Pilates, and water sports activities.

Furthermore, the new "Fuel Happening" campaign will bring some of the region's most popular female influencers to W Maldives to get "the fitness party pumping."

PUMA will also promote their PUMA STUDIO collection; which is a "fashion-meets-function" line featuring the latest in style and technology that include core-baring tanks, high-waisted leggings to wicking fabrics.

"PUMA is the ideal partner for us at W Maldives, in keeping with our brand philosophy that fitness and healthy living can be fun and social," commented Idu Ribeiro, the General Manager of W Maldives.

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