Apple’s regional distributor and stockist Soft Touch Maldives announced Sunday that it has increased the stock of Apple’s latest volley, the iPhone 7 and 7 Plus, by 120 percent from its previous release to meet the increasing public demand.
According to Soft Touch’s CEO Mohamed Rifau, 98 percent of its stock to has already been sold to local telecom operators Dhiraagu and Ooredoo, and other mobile phone distributors.
“We realised how high the demand is when Dhiraagu stopped taking orders in less than 24 hours after opening pre-orders. Apple is the most in-demand mobile phone device in the Maldives,” he said.
Confirming that the second round of launching Apple’s latest smartphones will be held in the Maldives on September 23, Rifau stated that Soft Touch has already commenced bringing in the iPhone 7.
Apple’s latest smartphones are to be sold in the Maldives via Dhiraagu and Ooredoo, as well as other licensed Apple distributors such as Add-on, eLL Mobile, Asters and Focus Computers. According to Rifau, the starting prices for the iPhone 7 sans Goods and Services Tax (GST) is MVR 14,500.
The first round of launching the new iPhone is scheduled for September 16 while the Maldives is included in the second round.
Apple is introducing a range of brand new features with the iPhone 7 and 7 Plus such as splash and water resistance, two camera lenses that shoot as one, stereo sound system and most notably, wireless earphones named AirPods. The new iPhones also have displays 25 percent brighter than the old model and more powerful and long-lasting batteries.
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