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Hospitality's role in medical and wellness travel

Rabeeha Amir
27 November 2022, MVT 11:35
Hospitality plays a vital role in providing essential services to patients and their relatives during their travel -- Photo: Freepik
Rabeeha Amir
27 November 2022, MVT 11:35

Medical or wellness tourism has been prominent for centuries, but it is now rapidly developing into a profitable, mature industry, much as how the hotel industry grew from the 1950s to the 1980s.

Hotel systems were first spread in the 1950s and 1960s, and they matured in the late 1970s, becoming a productive and distinctive sector in terms of management systems, marketing, finance, benchmarking, and organized operations.

Today, a large number of medical tourism businesses and health clusters are established globally to support the growth and standardization of the sector. ‍

In the tourism and hospitality industries, medical tourism is still in its infancy, despite the recent growth in popularity. Affordable access to routine healthcare operations, shorter waiting times for certain procedures, and the availability of cutting-edge medical technology are all benefits of medical tourism.

Bone marrow transplants, cardiac surgery, eye surgery, orthopedic surgery, cosmetic surgery, oncologic care or cancer therapy, dental care, reproductive procedures, and alternative medicine are some of the types of medical operations offered within the medical tourism sector.

Hospitality plays a crucial role in medical tourism as it provides services which include transportation, housing, and foodservices, and shopping in addition to treatment and aftercare to fulfill the many needs of patients and families traveling to receive healthcare.

Training experts for professions in medical tourism is crucial because of the expanding field of medical tourism. It is vital for the hotel and medical tourism industries to work together or connect. The hospitality sector may provide high levels of professionalism, accommodations, guidance, and translators. To create a qualified workforce, the knowledge of hospitality experts needs to be applied to medical tourism.

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