Over 100 tourism industry partners to participate in ITB China

Over 1,000 participants from the tourism industry will be taking part with Maldives Marketing and Public Relations Corporation (MMPRC) at the ITB China fair, set to begin tomorrow.

According to MMPRC, over 100 industry partners will collaborate to promote 45 Maldives' destinations at the fair.

Maldives will participate as an official partner of ITB China this year. Visitors to the fair will be able to experience Maldivian culture and cuisine. Advertisements about the Maldives and press releases will also be shared in the media to promote Maldivian tourism at the event and to reach regular participants as much as possible.

The fair is scheduled to be held from May 27-29 at Shanghai World Expo Exhibition and Convention Centre.

Maldives will take part in one of the largest travel fairs in China, which is currently the largest source market for Maldivian tourism.

So far this year, over 95,000 Chinese tourists have arrived in the Maldives, accounting for 11 percent of the total arrivals.

MMPRC said that efforts are underway to increase the number of tourist arrivals to the Maldives and expand the tourism sector through familiarization trips, marketing campaigns, and collaborations with renowned airlines to expand marketing initiatives.