Ooredoo Maldives partners up with PurpleLane, a local loyalty and rewards platform.
The partnership aims to increase the experience and benefits of Ooredoo's Club Premier members. The partnership was launched by Ooredoo Maldives Chief Commercial Officer Hussain Niyaz and PurpleLane's co-founder in a ceremony held at Sea House Maldives on Thursday, December 1, 2022.
Under the agreement, customers will be able to get Club Premier digital cards, discounts and offers through the app.
PurpleLane is the first Maldivian app designed to reward customers for shopping in cafes, restaurants and shops.
The PurpleLane application is a platform where customers can easily view their reward and loyalty program cards in one place. PurpleLane allows businesses to digitally issue gift cards, transfer points between customers and offer coupons, as well as advertise special offers to all app users.
Businesses that have partnered with the app can easily run customized rewards programs on the platform. They can also instantly integrate existing programs into the app. Points can be redeemed by customers depending on the terms of the various programs offered by businesses.
Ooredoo notes that the app will further expand Club Premier services.