Dhiraagu sets stellar example in supporting the revival of old traditions

Whether it be by creating a vibrant space on social media, exchanging traditional tiffin meals with their signature "thashibari" movement, or through the sharing of Eid gifts and traditional dishes, Dhiraagu has set the bar as a company committed to the revival of communal celebratory traditions in the Maldives. As we closed out Ramadan and Eid-al-Fitr celebrations this year, efforts by Dhiraagu helped bring to life some old customs held by the Maldivian communities in a stellar example of commitment to the nation's rich history and unique identity.

Dhiraagu delivers many activities and events every year during the month of Ramadan and Eid to revive the beautiful traditions and customs of an olden-day Maldives. One of the most notable events by the company during the month of Ramadan is their viral "thashibari" movement, which helps people share the joy from one household to the other through the sharing of food. This is a practice that was very common in the Maldives during the 80s and 90s, where families would share meals prepared in their homes with neighbors in time for breaking fast during Ramadan. Dhiraagu initiated their "thashibari" movement in 2018 as the first corporate to support such an endeavor, and now many companies in the Maldives are following in their footsteps to do the same. While different corporations launched their own "thashibari" initiatives for Ramadan this year, many government officials and members of the public came out to show support for Dhiraagu's "thashibari" movement.