The Edition

Latest

Twitter revamps website in bid to mimic mobile app

28 July 2019, MVT 09:56
(FILES) In this file photo taken on July 10, 2019, the Twitter logo is seen on a phone in this photo illustration in Washington, DC. - Twitter shares rallied on July 26, 2019, after a second-quarter update showed better-than-expected revenues and a growth in users even as the social network cracks down on fake accounts and inappropriate content. The short-messaging service said profit rose to $1.1 billion, lifted by a one-time tax benefit, up from $100 million a year earlier. Excluding special items, profit was $37 million. (Photo by Alastair Pike / AFP)
28 July 2019, MVT 09:56

Twitter on Monday began rolling out an overhauled version of its website, making it more similar to the mobile version of the one-to-many messaging platform.

The revamp to the Twitter page accessible on computer web browsers comes as the San Francisco-based company seeks to ramp up engagement while managing abusive content.

"We are starting to roll out a new Twitter.com -- a refreshed and updated website that is faster, easier to navigate and more personalized," the Twitter team said in an online post.

"The site has an updated look and feel that is more consistent with the Twitter you see on other devices."

An "explore" feature was added to the website, which the company expected to serve up more live video and local "moments" based on where users are at any given time.

Twitter added "dark mode" themes and color options to allow people to personalize pages.

"Today is a big step as we continue building Twitter to best serve the people who use it every day," the company said."This update also gives us a much stronger foundation to build on so we can continue to bring you updated features faster than before."

While popular among political figures and celebrities, Twitter had failed to keep pace with social networks such as Facebook and Facebook-owned Instagram, which have much larger user bases

Twitter said it would stop using its count of "monthly active users," which most recently was 330 million, and shift to "monetizable" daily active users -- 134 million in the most recent quarter.

MORE ON ENTERTAINMENT