On occasion of National Day, local telecommunications giant Ooredoo Maldives on Tuesday launched a message of unity with it's 'Eku' campaign.
Loosely translated as 'together', the 'Eku' campaign highlights sentiments of equality, inclusivity, respect and is a sequel to Ooreedo's 'Varah Thafaathu' campaign, which celebrated the diversity of Maldivian communities
The campaign was unveiled during a keynote event held at Maldives National University (MNU) to teach the university's marketing students on campaign strategy development and execution.
Ooredoo's Director of Sales and Brand Hussain Niyaz stated that Ooredoo wants to reaffirm the "promise of enriching people's lives and enabling communities to grow closer together through first-class technologies and innovations".
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