Maldives Marketing and Public Relations Corporation (MMPRC) secured the title of World's Leading Tourist Board 2022 at the 29th edition of World Travel Awards (WTA) 2022.
The top tourism promoter of the Maldives was crowned the title after beating 28 other prominent tourist boards from across the globe, which included Incredible India and Visit England to name a few. MMPRC Chief Executive Officer and Managing Director Thoyyib Mohamed accepted the award on behalf of the tourism promoter.
MMPRC achieved the accolade at the Grand Final Gala ceremony of WTA 2022 held on November 11, Friday at Al Bustan Palace, Ritz-Carlton, Oman.
"This is also the first year that MMPRC, also known as Visit Maldives, secured the title of the World's Leading Tourist Board. It feels like an affirmation of the hard work of our team over these past few years, pushing through the toughest crises of recent times" the MMPRC front man said.
MMPRC has conducted a total of 149 activities in 22 global markets over the first three quarters of 2022, targeting the travel trade and consumers alike with an estimated reach of over 8.6 billion. A key focus of these initiatives was to maintain brand visibility in the global markets.
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