Maldives Marketing and Public Relations Corporation (MMPRC) on Monday, revealed that 99 firms will exhibit and promote Maldives during the upcoming Internationale Tourismus-Börse (ITB) Berlin Fair.
Held from March 4 till March 8, MMPRC noted that 244 individuals had registered to take part in the world's leading travel trade show. Roughly 10,000 exhibitors will take part in the four-day fair. The organizers predict 160,000 visitors will grace the event.
As part of the fair, think tank 'ITB Berlin Convention' focuses on core themes of sustainability, digitalization, and changing customer demands and luxury under the slogan 'Smart Tourism for Future'.
Germans remain a key demographic of tourist arrivals to Maldives.
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