The Edition
facebook icon twitter icon instagram icon linkedin icon


MMPRC's new destination visibility campaign with Singapore Airlines

Mohamed Rehan
21 July 2022, MVT 09:33
MMPRC launches destination visibility campaign with Singapore Airlines targeting US market-- Photo: MMPRC
Mohamed Rehan
21 July 2022, MVT 09:33

Maldives Marketing and Public Relations Corporation (MMPRC) kicks off a new destination visibility campaign in collaboration with Singapore Airlines targeting the United States traveler market.

The joint campaign will reportedly run from July until August 2022.

MMPRC's partner, Singapore Airlines, headquartered at Singapore Changi Airport, is one of the largest airlines in the world, flying to over 62 different destinations in 32 countries.

Singapore Airline's current market share for USA's Los Angeles International Airport and San Francisco International Airport to Velana International Airport (VIA) is 13 percent; making it the fourth largest carrier in terms of market share to the Maldives.

This joint campaign will focus on driving conversation among in-market travel intenders, during key moments in research and booking processes. The efforts will encourage visitors to travel to the island nation with the comfort of Singapore Airline's products and services.

Websites and social media accounts of Expedia, Skyscanner and Pinterest are put to full utilization under the campaign to boost destination visibility of the Maldives.

MMPRC and Singapore Airlines will achieve this by placing advertisements strategically and redirecting potential travelers to book flights to the island nation via Singapore Airlines.

MMPRC aims to "tap into audiences of travel-intenders and utilize their granular targeting capabilities to influence and convert customers from Expedia" and use Skyscanner for "high-impact placements and effective formats to reach travelers."

The joint campaign is in line with MMPRC's continuous marketing objectives of promoting the Maldives on high-end channels with focused advertising and promotion of individual tourism related products and experiences.

The United States traveler market to the Maldives remains as the sixth strongest single country source market with a reported total of 41,943 tourists from the country visiting the island nation as of June 12, 2022.

Share this story

Related Stories