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SIMDI hosts special "Monin" celebration day

Mohamed Rehan
13 November 2022, MVT 21:46
SIMDI held the special "Monin Day 2022" to promote and create awareness of the popular beverage brand-- Photo: SIMDI
Mohamed Rehan
13 November 2022, MVT 21:46

SIMDI hosts a special "Monin Day 2022" promoting the brand's product line distributed and sold by the company.

Held at Kurumba Maldives, SIMDI's "Monin Day" focused on creating brand familiarity among consumers. Over 80 resorts, local suppliers along with cafeterias and restaurant ventures took part at the event.

The brand's most prolific promoter had provided information on the bevy of Monin products at the event. Crucial details of the brand's origin, history and creation were provided to attendees as well as instructions on using the brand's beverages as well as customizing them to consumer preferences.

The special event included a master-class, which provided insight into understanding global beverage trends, and use said information to translate into new products. The promoters shed light into the importance of understanding market segments, and analyzing such information to maintain the brand's global position.

Monin is a globally renowned brand with a versatile product line that include premium syrups, gourmet sauces and a wide array of fruit purees. The brand is marketed and distributed in a total of 150 different global destinations.

SIMDI began marketing and distributing Monin's product line in 2010.

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