LUX* Resorts & Hotels was conferred the 2018 Best Website Award at the 11th edition of the Travel D’Or Awards held March 31 in Paris, France.
The company stated that it was delighted to have been honoured with the award, noting that LUX* invested much time and effort to evoke the brand's special atmosphere and personality through its digital platform to convey how its properties provide exceptional getaways.
“LUX*’s online distribution is at the core of our commercial strategy. I am extremely grateful to the web development team and online marketing team for all the efforts put into creating our award- winning website, and appreciative of our exceptional operational team for delivering consistently extraordinary guest experiences in each of our resorts", said Julian Hagger, the Executive Vice President at LUX* APAC Operations & Global S&M.
“It’s wonderful to see our team members’ work, dedication and innovative ideas recognized in this way. It's this magic which enables us to convey through our website how each of our hotels is so very special".
The LUX* team encourages online engagement as its user-friendly online platform, which is accessible on both desktop computers and smartphones, allows easy planning and booking for visitors. The website has innovative features including a new dynamic booking engine which allows guests to book flights, stays and packages with help from live chat services in French, English, Russian and Chinese. The platform also features a payment gateway facilitating instant payments, a live social-media stream, guests' comments, and more
The Travel D’Or was launched 11 years ago to recognise and reward the best communication activities and travel initiatives in the travel industry. The members of the selection committee are high-profile professionals while the criteria to determine winners include accessibility, referencing, relevance of content, originality of the strategy, aesthetics, graphic design and user-friendliness.