An elderly woman, isolated in a house on an island, reminisces about her joyful past, particularly her cherished memories with her late husband. This poignant scenario sets the stage for Ooredoo's short film for this year's fasting month.
Across the country, numerous senior citizens like her grapple with loneliness and despair. These individuals, who have contributed to the nation's development in various capacities, now find themselves separated from loved ones and in need of community care and affection.
Ooredoo's short film this year is dedicated to highlighting this theme. Continuing its tradition of impactful storytelling, the film conveys essential messages under the overarching theme of 'Recognizing senior citizens as the backbone of the nation'.
Centered around the evolving bond between a lonely senior citizen and a child following the loss of her husband, the film advocates for increased engagement and companionship with elderly individuals. It portrays various gestures that can bring happiness to their lives.
The arrival of a young couple and their child breathes new life into the elderly woman's world, restoring her smile and hope.
The film's song also has important messages related to the scenes.
An extract of the lyrics from the song :
"In the name of patriotism and love, take good care and bring today's youth to the bridge connecting these two generations."
In alignment with the song's narrative, Ooredoo has launched a CSR program titled 'With Senior Citizens', aimed at nurturing connections between youth and the elderly. As part of this initiative, various activities are planned throughout the year, including a special iftar event to facilitate interaction between the two generations.
Ooredoo emphasizes the importance of nurturing a younger generation that recognizes the invaluable contributions of senior citizens to the nation and embraces them with respect and gratitude.
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