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MMPRC promotes Maldives at Deluxe Travel Market in Ukraine

Fathmath Shaahunaz
07 October 2020, MVT 19:23
An aerial view of Seaside FInolhu Maldives in Baa Atoll. The resort is under the management of German company Seaside Hotels and Resorts. PHOTO: SEASIDE FINOLHU
Fathmath Shaahunaz
07 October 2020, MVT 19:23

Maldives Marketing and Public Relations Corporation (MMPRC) participated in the Deluxe Travel Market, Ukraine edition, on Tuesday to promote tourism in Maldives.

In a press release, the main tourism promotion body of the country stated that the purpose of participating in the one-day travel market was to provide the latest updates on destination information and changes in the travel guideline to the travel trade of Ukraine.

"Participating in the Deluxe Travel Market gives the destination an opportunity to present the latest news and updates to the travel guidelines through individual online appointments with the top travel agencies from Ukraine", stated MMPRC, noting that the attending agents are top travel professionals and tourism-related companies from Ukraine that cater to VIP clientele, specialised in FIT, MICE and Business Travel.

Highlighting that Russia is a traditionally strong tourism market for Maldives, MMRPC noted Russia is among the countries with the most number of arrivals to the island nation after Maldives reopened borders on July 15, after a four-month lockdown implemented over the COVID-19 pandemic.

Hence, MMPRC revealed that several marketing campaigns are ongoing for the Russian market, including the E-Learning Platform with Profi+Travel, advertising on 360 TV channel of Russia, and a combined campaign with Travelata, Sletat.ru and Squizz.

The corporation added that more activities focussed on Russia are on the pipeline, noting that marketing Maldives in Russia & CIS region has resulted in increased arrivals.

MMPRC also highlighted that the resumption of operations by Russia's national carrier, Aeroflot, in September contributed in "regaining the travelers' confidence and portraying the destination as a safe destination to travel to during this pandemic".

In an effort to promote Maldives and restart the country's tourism, which came to a deadlock during the COVID-19 lockdown, MMPRC is conducting a number of activities across key markets, such as a global campaign with CNN, integrated webinar sessions in China, a campaign with FVW in German-speaking markets, participating in SATTE GenX virtual exhibition, a campaign with Travel Weekly targeting the UK market, campaign with wedding sutra targeting honeymooners in India, a radio campaign targeting the Indian market, and outdoor campaigns in both the UK and South Korea.

As with numerous countries around the world, in the wake of the ongoing COVID-19 pandemic, Maldives closed its air and sea borders to tourist arrivals from March 27 to July 15.

The restrictions on international travel left Maldives' heavily tourism reliant economy in an extremely vulnerable state. In mid-April, the World Bank projected that Maldives would be the worst-hit economy in the South Asian region due to the pandemic.

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