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Ooredoo Group climbs up World's top 50 Telecom Brand list

Nafaahath Ibrahim
18 May 2019, MVT 12:57
Ooredoo's MD Najib Khan. PHOTO: OOREDOO
Nafaahath Ibrahim
18 May 2019, MVT 12:57

Ooredoo Group climbed up from 43rd position to 41 in the World's Top 50 Telecoms Brands List, with a brand value of about USD 3.77 billion.

The Qatar based company was at the 43rd position in 2018, the jumped up the list, reporting a growth of 12 percent in brand value.

The brand listed in the Telecoms 300 2019 report has maintained it's Branding Status of AA+, with Brand Strength Index (BSI) of 77.4, up to 74.7 last year.

Brands Finance is an industry valuation and strategy consultancy that produces the rankings list annually. The list is based on valuations of telecommunications companies all over the world.

Each brand undergoes and eveluation to determine their strengths based on factors like marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. These strengths are used to determine the proportion of a business's revenue that is contributed by the brand.

All this information combined forms the basis of the ranking list.

Previously, Brands Finance highlighted the consistant increase in Ooredoo Group's brand value since the company began its global brand roll-out in 2013. consistent

Currently, Ooredoo is not active in 10 markets across the Middle East, North Africa and Southeast Asia.

Speaking at the 2019 ranking, Ooredoo Group's CEO Sheikh Saud Bin Nasser Al Thani said that, "We are delighted to confirm that, yet again, we are among the Top 50 telecommunications brands in the world, recognising our significant achievements in the world of telecommunications."

He went on to say that, "We continue to expand and evolve, reaching new customers and new markets around the world with new and innovative technology. We aim to become data experience leaders across our global footprint, enhancing people’s digital lives and ensuring everyone can enjoy the Ooredoo Supernet and the benefits it brings, and we are rightfully proud to be leading the way in the journey towards full commercial 5G."

Ooredoo Group's total brand value grew from less than one USD billion to more than USD three billion, and is now becoming one of the most widely recognized communications brands in the world.

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