Ooredoo: revolutionising the telecom sector of the Maldives

The telecommunications sector of the Maldives was in for an unprecedented revolution when Ooredoo, known then as Wataniya Telecom Maldives, took the country by storm in August 2005. At a time when Maldivians were resigned to paying a staggering MVR 500 per SIM card, the telecom giant whirled in with affordable rates and a full commitment to introducing the newest services available in the industry to the tiny island nation.

The company, which would later be rebranded to Ooredoo Maldives in December 2013, commenced its efforts to digitalise the Maldives early on. Within just a year of being licensed, it successfully provided network connections to 60 percent of the population, cultivating a positive reputation and yet, it was only the tip of the iceberg of advancements the company would bring about.